LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections. Nidhi Upadhyaya. —Trishla [email protected]. ET. Talking about data management and measurement back in 1995 was a very different conversation from today. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. On Tuesday, Google won its motion to dismiss an allegation that its 2018 open bidding agreement, codenamed Jedi Blue, with Facebook (of Meta) was unlawful. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. The hype surrounding Meta’s shiny new platform has met an awkward reality. Google announced changes to its political content policy ads for audio and video. Buffalo Weather Anchor Maria Genero Leaving NBC Station in December. By Trishla Ostwal . @trishlaostwal; trishla. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Recommended articles Popular Now. By Trishla Ostwal. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. Eighteen of them had vague. . com; Trishla is an Adweek staff reporter covering tech policy. Introducing the Adweek Podcast Network. Meta Platforms Inc. In 2008, the global financial system was in shambles. ostwal@adweek. S, U. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. More Stories from Science News on Science & Society. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. By Trishla Ostwal. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. This wasn’t about selling or wowing with big-name celebrities. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. The transcript below is edited and condensed for clarity. trishla. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Mobile gaming platform. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. more. In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. But Sara Moorthy has been working in the industry long enough to see it. Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. trishla. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. By Trishla Ostwal . Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. The research also found many think they can choose their web browser, but are often stuck with the software that is pre. Covid-19 swept across the world, Joe Biden was elected U. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. —Trishla Ostwal. com and Burger King, driving revenue. This button displays the currently selected search type. By Trishla Ostwal . Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. A 2021. By Trishla Ostwal . Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. com; Trishla is an Adweek staff reporter covering tech policy. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. By Trishla Ostwal. Trishla Ostwal 2w Report this post Report Report. Recommended articles Popular Now. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . Recommended articles Popular Now. 30 a. S. To keep advertisers happy, the company plans. Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. Journalist and photographer based in New [email protected] Trishla Ostwal. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Follow. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. trishla. The California Age-Appropriate Design. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. By Trishla Ostwal . Google announced changes to its political content policy ads for audio and video. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal [email protected]@adweek. Trishla Ostwal. —has caught the attention of some. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. IAB. By Trishla Ostwal [email protected] Trishla Ostwal . The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. By Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. and 6. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. When expanded it provides a list of search options that will switch the search inputs to match the current. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. Against the backdrop of [email protected] Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from dat. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. The U. . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal Expand search. com. 10:00 AM – 10:50 AM EST. Dursun Aydemir/Anadolu Agency via Getty Images. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. By Trishla Ostwal . trishla. View Trishla Ostwal’s professional profile on LinkedIn. Follow. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Adweek is the leading source of news and insight serving the brand. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. By Trishla Ostwal . Five states—California, Virginia, Colorado. Recommended articles Popular Now. 5 billion—she was rejected. @trishlaostwal; trishla. By Trishla Ostwal . trishla. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. 8 billion—and marking the. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Recommended articles Popular Now. Lunch . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. @trishlaostwal; [email protected] Trishla Ostwal . Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Recommended articles Popular Now. as Montana and Tennessee became the latest to pass comprehensive legislation. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. trishla. com; Trishla is an Adweek staff reporter covering tech policy. trishla. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. By Trishla Ostwal. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed. By Trishla Ostwal . The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Recommended articles Popular Now. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. By Trishla Ostwal. NexTech. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. K. trishla. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. By Trishla Ostwal. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. By Trishla Ostwal . Recommended articles Popular Now. morley@adweek. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal . Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. 8, advertising is at full throttle. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . S. Recommended articles Popular Now. 5 billion—she was rejected. By Trishla Ostwal. By Trishla Ostwal . Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Podcast Executive of the Year. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. By Trishla Ostwal. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. By Trishla Ostwal . By Trishla Ostwal. Recommended articles Popular Now. By Trishla Ostwal . Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. By Trishla Ostwal . ostwal@adweek. Podcast of the Year, Best TV and Streaming Podcast. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. Exclusive: BuzzFeed [email protected]@adweek. The Markup Hottest in Tech. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. Podcast Producer of the Year, Best Storytelling Podcast. S District Court Judge William Pauley III to accept Fight For NYCHA as a third. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. S. Trishla Ostwal. Ad-blocking apps in the U. A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. By Trishla Ostwal . With the Hollywood writers strike. Some, including the U. Why Swifties Should Be More Than Just A Target Audience to Brands. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. S. By Trishla Ostwal . Recommended articles Popular Now. 2. Trishla Ostwal 1w Report this post Report Report. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. trishla. By Trishla Ostwal. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. president and climate disruptions, including wildfires , tropical. By Trishla Ostwal December 6, 2021. Cathy Butler CEO, Organic. By Trishla Ostwal . The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Recommended articles Popular Now. But mostly, she’s a [email protected] Generative AI News and Top Stories . The trouble is, many of the. By Trishla Ostwal . The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. trishla. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. —Trishla Ostwal. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. K. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. On Thursday at 8 a. By Trishla Ostwal . Regional As seen in: Adweek, Medium, Flipboard, The. By Trishla Ostwal . The constant tug-of-war between the U. ostwal@adweek. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. Olivia Morley. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. Recommended articles Popular Now. The eighth week of the U. Recommended articles Popular Now. 1. Exclusive: BuzzFeed Inc. Docu filmmaker from Mumbai, India. m. Recommended articles Popular Now. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. S. Journalist and photographer based in New York. Recommended articles Popular Now. —Trishla Ostwal. S. Consumer product gift guides are seasonal standards for many print and online publications, and are a unique opportunity for your clients to gain quality media exposure that can have a real impact on sales and awareness. Recommended articles Popular Now. Sweden Negotiates With Switzerland in Campaign to Avoid Confusion. By Trishla Ostwal . This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. com; Trishla is an Adweek staff reporter covering tech policy. Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. By Trishla Ostwal . S, U. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. @trishlaostwal. By Trishla Ostwal . has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. Recommended articles Popular Now. Recommended articles Popular Now. Announces Strategic. Recommended articles Popular Now. trishla. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Trishla Ostwal. Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. Shore decided to join the National Aeronautics and Space Administration. The Open App Markets Act could potentially become a law this year. Announces Strategic. trishla. S. The latest tweets from @trishlaostwalBy Trishla Ostwal . Recommended articles Popular Now. Recommended articles Popular Now. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. trishla. The Pentagon has implemented several methods to block digital ads in response to Sen. By Trishla Ostwal. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. trishla. —Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal . Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. Peacock. As the CEO of a holding company agency and one of the few Asian American women leaders in the industry, Butler’s commitment to DEI goes far. trishla. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. Organic. . A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. Tech Policy Reporter, Adweek. 1mo Edited. @trishlaostwal; trishla. Create Real Magic is a holiday card generator featuring some of its most iconic assets. By Trishla Ostwal . Trishla Ostwal. C. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. By Trishla Ostwal. Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. Follow. -based nonprofit the Electronic Privacy Information Center (EPIC), is pushing. By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. Here are four ways you can promote a company anniversary. vs. The bill—introduced earlier. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. The. Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. ostwal@adweek. Indeed’s revenue comes from employer sign-ups. As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. 1:05 PM - 1:35 PM: Workshop. By Trishla Ostwal 2020 was the year of life-altering global events. By Trishla Ostwal . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Towards the end. trishla. Thursday night, EU.